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This aspect is what makes the venture most exciting to Wu. A nod to this is even in the various shades of nude on the brand's packing. Nude is Wu company's signature color, he says, but the multiple hues is Jason Wu Beauty's way of standing out from "all the black-and-white brands" in stores. Some of the brand's makeup may feel very of-the-moment, but the inspiration for the line was pulled straight from Wu's fashion shows. Instead of hiding under heavy makeup, he hopes customers reveal themselves.

It's going to be something people are really going to enjoy because everybody can be a part of my world. The rest of the collection includes two nine-pan eyeshadow palettes, lip gloss, highlighter, brow gel, and a number of skin prep products such as pimple patches, and an overnight lip mask. So the idea to price a prestige brand at a mass market level was perfect because why not bring elevated beauty products to everybody instead of a select group of people?

After getting the details on the collection from Wu himself, I put some of the products to the test. My makeup routine has been almost non-existent since transitioning to working from home during COVID, but Wu caught my attention when he mentioned how his products are perfect for quick and easy pre-Zoom makeup looks.

I did a soft, rosy look using three of the collection's products in under 10 minutes. The shades in the Desert Rose eyeshadow palette are all gorgeous and deliver impressive color payoff in a single swipe of an eyeshadow brush.

I swiped the Hot Fluff lipstick onto my cheeks straight from the bullet and then tapped it into my skin. Size: 2 jason Wu for Target. Jason Wu for Target poplin dress size 4. Size: 4 jason wu for target. Size: 2 Jason Wu for Target. Jason Wu for target sheer white blouse NWT. Size: S Jason Wu for Target. Size: 12 Jason Wu for Target.

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