Why is cosmopolitan magazine popular

Also in , H. Olive Schreiner contributed a lengthy article about the Boer War. Other contributors during this period included O. Henry , [7 ] A. Jack London 's novella, " The Red One ", was published in the October issue [8 ] two years after London's death [9 ] , and a constant presence from was Arthur B. Reeve , with 82 stories featuring Craig Kennedy , the "scientific detective".

Hearst formed Cosmopolitan Productions also known as Cosmopolitan Pictures , a film company based in New York City from to , then Hollywood until , for the purpose of making films from stories published in the magazine. Cosmopolitan magazine was known as Hearst's International Combined with Cosmopolitan from In June it was shortened to Hearst's and was ultimately titled "Hearst's International" in May In order to spare serious cutbacks at San Simeon , Hearst merged the magazine Hearst's International with Cosmopolitan effective March But while the Cosmopolitan title on the cover remained at a typeface of eight-four points , over time span the typeface of the Hearst's International decreased to thirty-six points and then to a barely legible twelve points.

After Hearst died in , the Hearst's International disappeared from the magazine cover altogether in April Emphasizing fiction in the s, it was subtitled The Four-Book Magazine since the first section had one novelette, six or eight short stories, two serials, six to eight articles and eight or nine special features, while the other three sections featured two novels and a digest of current non-fiction books.

During World War II, sales peaked at 2,, The magazine began to run less fiction during the s. Circulation dropped to slightly over a million by , a time when magazines were overshadowed during the rise of paperbacks and television. The Golden Age of magazines came to an end as mass market , general interest publications gave way to special interest magazines targeting specialized audiences. Cosmopolitan' s circulation continued to decline for another decade until Helen Gurley Brown became chief editor in and remodeled the magazine as New Cosmopolitan and re-invented it as a magazine for modern single career women.

The magazine eventually adopted a cover format consisting of a usually young female model, typically in a low cut dress or bikini. The magazine set itself apart by frankly discussing sex from the point of view that women could and should enjoy sex without guilt.

The first issue under Helen Gurley Brown featured an article on the then new birth control pill. This was not Brown's first publication dealing with sexually liberated women. Her advice book, Sex and the Single Girl , had been a bestseller. Brown sent the message that a woman should have men complement her life, not take it over. Enjoying sex without shame was also a message she incorporated in both publications.

In Brown's early years as editor, the magazine received heavy criticism. The magazine ran a near-nude centerfold of actor Burt Reynolds in April , causing great controversy and attracting much attention. In April , a single edition of Cosmopolitan Man was published as a trial, targeted to appeal to men. It was published twice in as a supplement to Cosmopolitan. Johnson 4. Their articles included discussions on home decorating, fashion styles, and child care.

Unfortunately, after two years, Schlicht and Field went into bankruptcy and were forced to sell the magazine to John Brisben Walker in who turned the magazine into a voice for progressive and pro-business views. Green Hearst used the magazine, in the beginning, to address the major issues in politics, government, and child labor laws. By , the magazine began to pull its focus towards the fiction of the generation. It included short stories, essays, and poems, making it one of the leading literary magazines in the United States.

One woman decided to take advantage of this movement and show the world a side of sex that they had never seen before. Helen Gurley Brown bought Cosmopolitan magazine from Hearst when it seemed like it was the end. Before taking over the magazine, Brown was the author of the book Sex and the Single Girl. Clarke I checked this morning and our gif stickers have had 3. Instagram Live is another opportunity. The last thing I want to mention about leveraging other channels is that we have a text-to-subscribe program for the magazine to make it easier to get print.

Print magazines are the original no-contact delivery. It feels like a better time than ever to get a treat in your mailbox every month. Folio: That last bit segues into a somewhat obvious question. Given all of this innovation and your success in digital, where does print fit into such a dynamic brand like Cosmo? One way you see that is in the power of the magazine cover. A magazine is a notification and news-assault-free space. Our culture has become more mindful of mental health. Younger generations, in particular, have been focusing on wellness.

But this whole situation has made all of us more focused. I think during this time developing healthy disconnection habits will stay with us. Magazines are a great way to do that. I think the pandemic is underlining a belief I have that content is about community.

So I think the print magazine provides a significant value going forward. The other thing I wanted to talk about is the print cover. As somebody who has worked in digital for a long time, one of the things that has frustrated me in the digital space is the inability to recapture the cover experience. An example of that is when we put YouTube star Emma Chamberlain on our cover earlier this year.

The amazing thing is her fan base is largely based on YouTube and are all Gen-Z and they felt so validated by the fact that she was on a print magazine cover.

That was a nice moment of seeing that print magazines still mean something and establish a moment in time. So to dig in more, how has it impacted your editorial strategy to maintain your brand mission? This is what we do. We plan just far enough ahead in that we get done what we need to get done. But otherwise I believe in strategizing in the moment, but also being reflective.

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